Trust is a funny thing. It can’t be bought. It can’t be stolen. It can only be earned. Some give theirs away a lot quicker than others but there is still an earning process. Even if the “earner” of the trust intends to do some serious damage with said trust. Those people should be beaten, like pinata! A donkey one with colorful streamers coming out of it and it’s full of Snickers Candy Bars! Okay I went away for a sec but I’m back.

Anyway, as an entrepreneur I find that building the trust of a few can lead to many users and a bigger customer base. The hard part is finding the people that will give you that first shot. But when you get those people how are you supposed to treat them? Is it based on your business model? I’m finding that it doesn’t matter what you sell or what service you offer, if you are in the building stage of your business it is all about learning how to satisfy your user/customer base and provide the best customer service.

Ramit Sethi, author of the NY Times Bestseller “I Will Teach You to be Rich” and author of popular finance blog IWillTeachYouToBeRich.com, told me that if I want to build credibility I have to go “above and beyond to provide GREAT CUSTOMER SERVICE.” Especially because I’m doing something that no one is, so there is no blueprint besides providing good customer service.

If I don’t build trust then I don’t have a company. I mean I’m dealing with (1.) money, (2.) hopes, and (3.) dreams! Those are some major subjects that need a lot of trust and credibility.  My product is to give money to people who take the initiative to save. There is a lot of building that needs to take place.

What are some ways that you can build credibility? The website Under30CEO.com (a great blog site for budding CEO’s) has an article called “59 Ways to Grow Business Credibility” and it has a lot of great points. Many of these points I will be attempting to execute and I will be chronicling this in this part of the Ultimate Money Fight blog.

Stay Tuned!